AI-Powered Cyber Threats Are Rising – How Indian Businesses Are Responding

As Generative AI (GenAI) advances, it magnifies cyber threats, enabling deepfake scams, AI-powered phishing, and automated cyberattacks. With hackers using AI to breach security faster, Indian businesses are turning to AI-driven cybersecurity solutions for protection.
Ajay Trehan, Founder & CEO, AuthBridge, told ET Edge Insights, “Earlier, cyberattacks relied on scripts testing millions of passwords. Now, AI enables deepfake fraud and automated hacking at an unprecedented scale.”
Fast-Growing Cyber Risks

• Deepfakes: AI-generated audio/video manipulations deceive businesses and individuals.
• AI-powered phishing: More convincing scams bypass traditional security measures.
• Automated Attacks: AI exploits system vulnerabilities in real time.

How Indian Companies Are Fighting Back?
To combat AI-driven threats, businesses are deploying:

• Real-time AI threat detection to preempt attacks.
• Automated fraud detection to verify identities and transactions.
• Behavioural analysis to identify anomalies before breaches occur.

Ajay added, “AI-driven cybersecurity must evolve alongside threats. A proactive, AI-powered defence strategy is no longer optional.”
How To Manage AI’s Potential with Security?
Despite its promise, AI in cybersecurity presents challenges of its own:

• False positives: Over-reliance on AI can lead to unnecessary security actions.
• Regulatory hurdles: Compliance with GDPR and India’s DPDP Act is crucial.
• Bias in AI models: AI-driven decisions require human oversight to ensure fairness.

To stay ahead, companies must integrate AI-powered security with human-led governance. 
About AuthBridge
AuthBridge is India’s leading authentication technology company, providing advanced identity verification and onboarding solutions. With 2,500+ clients across 30+ industries, including Fortune 500 firms and unicorns, AuthBridge is shaping the future of trust.